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Automate the boring bits — AI automation for Irish SMEs

Repetitive tasks can use up valuable time for your business without returning real value. BoringAI can help reduce that time, so you & your team can use time more valuably.

Brad, The Boring AI Guy

Working with businesses across Cork, Kerry, and Dublin.

What I actually do

Our focus is on delivering a supported service to take the scare-factor out of AI.

What boring looks like in practice

Real examples of businesses benefiting from BoringAI — different sectors, same pattern: repetitive admin removed, hours given back. These are real outcomes — just with names left out.

How it works

No jargon, no surprise invoices! Just a friendly, supported process that delivers.

  1. 01

    Free 60-min chat

    Share your time pain points with me, and we find a way to automate without you losing control.

  2. 02

    Fixed Pricing

    You get a clear proposal, with defined costs, to make your life more interesting.

  3. 03

    Documented Processes (ISO 9001)

    I dive deep into your processes, with your experts, and produce clear process docs that we use to design the solution.

  4. 04

    Build it

    Your custom AI solution is designed & tested before delivery to you. We agree the safest, supported route to deliver into your business.

  5. 05

    Supported

    I provide on-site, personal support for the first 2 months to ensure you're happy.

  6. 06

    It runs while you sleep

    Or spend more time with your customers, or improve your services, or relax at the beach. Your choice!

  7. 07

    Fixed monthly costs agreed upfront

    No surprises. Your ongoing support and usage costs are agreed before we start.

Lean Six Sigma Yellow Belt (Process Improvement)  ·  Prosci Change Management certified  ·  ISO 9001 process documentation — Programme Management

Keep your staff… interested

Implementing AI & automation isn't about reducing staff numbers, costs, or duties. It's about ensuring your team — the beating heart of any business — is able to use their time for the most valuable activities.

Adding special touches to customer experiences. Responding to the valuable questions. Improving your business. These are the activities that make work meaningful — and keep great people around.

Interested staff stick around — so we do save you money.

Actualising your staff means giving them the trust & freedom to take decisions and have a say in how they work. Keeping them interested by removing mundane, repetitive (low value) tasks can make a huge difference to their happiness, your business culture, customer experience — and help you retain staff.

Staff turnover in the Irish hospitality sector is estimated at over 30% in 2026 — costing businesses millions in recruitment and lost productivity.

Maslow's Hierarchy of Needs — from basic needs at the base to self-actualisation at the top

The boring promise

  • No jargon. I explain what I'm building in plain English. If you don't understand it, I haven't done my job.

  • Transparency. All costs are agreed upfront including fixed monthly support & usage. No surprises on the invoice.

  • Real Human. You talk to me directly, not a team of account managers. No AI is used in our support services (oh the irony!)

  • One short conversation. One short conversation brings extra value to your business. That's all it takes to find out whether automation is right for you.

Some useful help

Get your free activity template & video guide — a practical tool to map where your team's time goes and spot the biggest automation wins.

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