The West Cork lad who automates the boring bits.
My name is Brad. I live in Clonakilty. I build AI automations for Irish businesses. Before that, I worked at Apple. Here's the full story.
Photo of Brad — coming soon
Where I came from
I spent [X] years at Apple, working in [department/role — Tommy to complete]. That's where I first saw what happens when you take a boring, repetitive process and hand it to a machine.
[Long-form copy from Tommy — Apple background, what I learned, why it matters for small businesses.]
"Boring is good. Boring means it works every time."
Why I started The Boring AI Guy
I moved back to West Cork and started talking to local business owners. What I heard, over and over: "I know there's a better way, but I don't know where to start." The tools exist. The knowledge doesn't always reach this far.
[Long-form copy from Tommy — the gap in the market, the West Cork angle, why "boring" became the brand.]
Why "boring"?
Every other AI company promises to revolutionise your business, 10x your revenue, or unlock your full potential. I just wanted to save you an hour on a Tuesday. That felt more honest.
[Copy from Tommy — the deliberate anti-hype positioning, why boring automation is the most valuable kind.]
Who I work with
Any Irish SME with repetitive admin. Trades, hospitality, professional services, retail, clinics, family businesses. If your week contains tasks that look the same every time, there's probably something I can do.
[Copy from Tommy — the variety of clients, the common thread of boring problems.]